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Woodstock was an opportunity for people to escape into music and spread a message of unity and peace.ДЄlthough the crowd at Woodstock experienced bad weather, muddy conditions and a lack of food, water and adequate sanitation, the overall vibe there was harmonious. It was also the era of the civil rights movement, a period of great unrest and protest. In 1969, the country was deep into the controversial Vietnam War, a conflict that many young people vehemently opposed. Some were hippies who felt alienated by a society steeped in materialism. The Woodstock audience was diverse and a reflection of the rapidly-changing times. Eventually, about half a million people reached the venue.

Highways and local roads came to a standstill and many concert-goers simply abandoned their cars and trekked the rest of the way on foot. But by August 13, at least that number were already camped out on location and over 100,000 tickets pre-sold.ДЄs an estimated one million people descended on Woodstock, its organizers scrambled to add more facilities.

Originally, about 50,000 people were expected. READ MORE: The 8 Most Memorable Performances at Woodstock The Masses Arrive

LAST WOOD STOCK FREE

With no efficient way to charge concert-goers, Lang and his partners decided to make Woodstock a free event. The Woodstock Music Festival was the brainchild of four men, all age 27 or younger, looking for an investment opportunity: John Roberts, Joel Rosenman, Artie Kornfeld and Michael Lang. Still, despite-or because of-a lot of sex, drugs, rock вЂnвЂ™ roll and rain, Woodstock was a peaceful celebration and earned its hallowed place in pop culture history. Woodstock was a success, but the massive concert didnвЂ™t come off without a hitch: Last-minute venue changes, bad weather and the hordes of attendees caused major headaches. Billed as вЂњAn Aquarian Experience: 3 Days of Peace and Music,вЂќ the epic event would later be known simply as Woodstock and become synonymous with the counterculture movement of the 1960s. The original Woodstock venture finally made money, a decade later, after the release of the concert movie-not to mention the revenue they made on merchandise and licensing.The Woodstock Music Festival began on August 15, 1969, as half a million people waited on a dairy farm in Bethel, New York, for the three-day music festival to start. Roberts got a loan from his wealthy family, and it wasnвЂ™t until the early вЂ™80s when he finally paid off the debt.

STILLS/Gamma-Rapho via Getty ImagesД«y the end of Woodstock, organizers had spent nearly $3.1 million ($15 million in 2019 money) on the festival. John Roberts, who bankrolled the festival, used his trust fund as collateral as an emergency loan-not wanting to see the wrath of 400,000 tripping festival-goers if the music suddenly came to a halt.Д«ritish rock/blues singer Joe Cocker at the Woodstock Music Festival in 1969. ( Sha Na Na was paid $750.) The Saturday of the festival, as things became increasingly chaotic, many of the musicians demanded that they be paid, in cash, before going on stage. To attract the biggest stars in music, the organizers agreed to pay some of the musicians twice their regular rate. Jimi Hendrix was the headliner at Woodstock. And, remember, there were also artists who needed to be paid. Woodstock 99: Peace, Love, and Rage is the first film to debut as part of Music Box, a collection of documentary films created by Bill Simmons (Andre The. They ended up letting everyone in for free.

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